Privacy Policy

1. Data Controller

Atira AI (3 Hardman Square, Manchester M3 3EB, England) is the data controller for personal data processed through atira-ai.org under the UK GDPR and the Data Protection Act 2018. You can contact us at [email protected].

2. Personal Data We Process

• Identity and contact data (name, email, phone, employer);
• Communications content;
• Technical data (IP, browser, device, pages visited);
• Analytics data with your consent.

3. Lawful Bases (Article 6 UK GDPR)

We rely on: pre-contract / legitimate interests for inquiry handling; legitimate interests for service operation and security; legal obligation for compliance; consent for non-essential cookies and marketing.

4. Recipients and International Transfers

We share personal data with processors under Article 28 contracts. Transfers to processors outside the UK are protected by the UK International Data Transfer Agreement (IDTA), the UK Addendum to the EU SCCs, or an adequacy regulation, as applicable.

5. Retention

We retain personal data only as long as necessary. Inquiry data is retained 24 months after last contact; access logs 90 days.

6. Your UK GDPR Rights

• Right of access;
• Right to rectification;
• Right to erasure;
• Right to restriction of processing;
• Right to data portability;
• Right to object, including to direct marketing without further conditions;
• Rights related to automated decision-making — we do not engage in automated decisions with legal effects.

Email [email protected] to make a request. We respond within one month, extendable by two further months for complex requests.

7. Right to Complain to the ICO

You have the right to lodge a complaint with the UK Information Commissioner's Office ("ICO"). The ICO's website is ico.org.uk; helpline 0303 123 1113.

8. Cookies

See our Cookie Policy. Non-essential cookies are not set without your prior consent under the Privacy and Electronic Communications Regulations (PECR).

9. Security and Changes

We implement technical and organisational measures appropriate to the risk. Material changes are reflected by an updated "Last updated" date.

10. Contact